This is true of many things in life. Your car, your friends, your time, and your health. If you remember to rotate your tires and change your oil, your car will run a lot more smoothly. If you put it off and wait until the last minute, you’ll pay the price later on.
This philosophy can even be applied to business. “If we don’t take care of the customer… somebody else will.” -Unknown. Make sure you’re taking care of business.